Rolls Bicycles has contracted Granite Web for the development of their new ecommerce website. The website will feature custom configurable bikes available for purchase. The site will have a sleek, modern appearance with advanced ecommerce capacities leveraging the CS-Cart 3 platform.
Huscle Nutrition has contracted Granite Web for the implementation of a new website to introduce their brand on the web. The website will be built on the popular CS-Cart eCommerce platform . Features will include: a custom branded appearance, detailed product information, and a modern shopping experience for site visitors. The site will be also take advantage of the many SEO features included with the CS-Cart platform like table-less layout, customizable META tags, search engine friendly URLs and Google sitemap. This all contributes well to the proper indexing of the storefront and generally improves its ranking among the popular search engines like Google, Yahoo! Search and Bing.
LPA Design has contracted Granite Web for the design and implementation of a new website using the popular WordPress web-based CMS system. The site will feature information about the company, services and also an online portfolio.
Shellfish Equipment, Inc. has contracted Granite Web for the design and implementation of a new website using the popular WordPress web-based CMS system. The site will feature information about the company, services and also a photo gallery. Initial short-term targeted traffic will be generated with implementation of geo-targeted Google Adwords campaigns. Long term traffic will be bolstered through SEO of expert webpage content for top industry related keyword phrases.
We are pleased to announce the re-launch of the HMYLAW corporate website. This site has been built-on the WordPress platform and features more interactive features; as well as, an updated modern appearance, layout & design. This site includes some advanced WordPress theme customizations for the advanced data structure requirements of this project.
Please make a donation to American Red Cross Disaster Relief today. The Red Cross continues to mobilize resources and relief workers to respond to Hurricane Sandy’s impact. Your help is desperately needed to provide essential aid including shelter, meals, basic health care, emotional support and other emergency services.
The busiest shopping season of the year is fast approaching and NexTag wants to make sure you have all you need to be ready for it.
2012 Holiday Surcharge
The NexTag rates change every holiday season to reflect increased traffic and conversions. The table below indicates the adjusted surcharge for each category during the period of October 22, 2012 to Jan 7, 2013. You can also download the rate card here.
| Category | Surcharge % |
| Automotive | 15 % |
| Baby | 25 % |
| Books, Music, Video | 25 % |
| Clothing & Accessories | 35 % |
| Computers | 15 % |
| Electronics | 25 % |
| Health & Beauty | 25 % |
| Home & Garden | 35 % |
| Non-Tech Other | 35 % |
| Office Products | 15 % |
| Pets | 25 % |
| Sports & Outdoors | 35 % |
| Tech Other | 25 % |
No action is required on your part – the surcharge will be automatically applied on October 22nd.
Please visit this PDF guide to learn more about how these options can benefit your business.
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June 19, 2012
Dear Valued Merchant,
Please read carefully.
As part of our continued goal to remain a competitive and efficient marketing channel for your site, Nextag is making changes to our minimum rates for a few select categories. The majority of our categories remain unchanged. All changes will be effective June 19, 2012. Here is the list of the affected categories with their new rates:
No action is required on your part- any bids below these new minimum cost per click rates will be automatically adjusted on June 19; any bids already equal to or greater than these minimum rates will not be impacted.
Nextag is committed to providing a measurable return on investment for all of our merchant partners. A recent study ranked us as one of the top performers in revenue, conversion and COS, placing in the top two comparison shopping engines overall.
On May 15 2012 Shopzilla introduced a new program called Smart Pricing for all traffic in 11 subcategories. Smart Pricing varies your CPC charges by conversion and performance so if clicks do not convert at a high level your average CPC charge will be less. In order for the program to work Shopzilla had to increase minimum bids in these categories. However, since not all products were charged at the full level the average billed CPC was not significantly changed. Most merchants saw little increase in billed cost per click.
The best news is that since the Smart Pricing rates went live on July 18 there have been no further rate card adjustments this year. This means NO HOLIDAY INCREASE!
Smart Pricing will ultimately allow us the flexibility to bring our merchants better quality leads and more sales. New rates will be in effect beginning July 18. Download new rate card here.
Guest Blogger from Shopzilla, Bob Caputo, Sr. Director of Account Management, shares why merchants should switch over to Shopzilla’s new ‘Feed 2.0’ template.
Please Note: DO NOT make any changes to your Shopzilla feed without authorization from your Shopzilla Account Manager first.
Hello GoDataFeed Merchants,
As some of you may have heard,Shopzilla recently released a new feed specification which will ultimately allow faster feed processing times and better consumer experience on our websites.
Why Switch to Shopzilla’s 2.0 feed template?
The new format allows you to submit more information for each item such as gender, age group, sizes available and additional images. Advantages include:
- Faster feed processing and publication of changes to our websites. We have a new inventory system which is much faster and only accepts the Feed 2.0 format. Instead of processing files twice a day on a set schedule the new system monitors the Shopzilla FTP site and runs updated files immediately upon upload. This cuts between 12-24 hours from publication time.
- The new files are mapped by column header name and the order or column count changing will not break the file. Currently if the feed format is changed the configuration breaks and we will continue to display data from the last successful feed which might be stale.
- The new inventory system will also process bids faster. By Q4 bids will process in 2-4 hours whether placed in the Shopzilla merchant interface or through the data feed.
- Adding your product attributes to the feed will help shape Shopzilla’s future site information. Once we have a critical mass of attribute data we will do analysis to find the most consumer friendly displays resulting in higher conversions and sales for your website.
How: The first phase will only support delimited .txt files but XML files will be accepted during later phases.
Once you are ready to make the change YOU MUST NOTIFY US as we need to make a manual change to pick up the new file. Please call us toll free at 1-877-224-2999 (M-F 8-6 PST) or use the Contact Us form in the Shopzilla merchant interface.
Ready for faster, fresher feeds? To switch over to the new Shopzilla 2.0 template, contact Granite Web 631-580-1632 x112 so that we can open a new support ticket with your GoDataFeed Account.
